{"id":14778,"date":"2025-02-28T07:00:48","date_gmt":"2025-02-28T06:00:48","guid":{"rendered":"https:\/\/grupoimasd.com\/?p=14778"},"modified":"2025-03-17T19:51:42","modified_gmt":"2025-03-17T18:51:42","slug":"sensorial-design","status":"publish","type":"post","link":"https:\/\/grupoimasd.com\/en\/2025\/02\/28\/sensorial-design\/","title":{"rendered":"The power of sensorial design"},"content":{"rendered":"<span style=\"font-weight: 400\">In the world of design, brands are exploring new ways to connect with their consumers. This month, we have identified a strong trend toward <\/span><b>sensorial design<\/b><span style=\"font-weight: 400\">\u2014a strategy that leverages colors, textures, sounds, and even scents to create memorable experiences and foster customer loyalty.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Why is it essential? Sensory design allows brands to stand out in a saturated market by stimulating the consumer\u2019s senses. From packaging with unexpected textures to the use of fragrances in retail spaces, these techniques create emotional connections, drive engagement, and encourage word-of-mouth marketing.<\/span>\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/grupoimasd.com\/wp-content\/uploads\/2025\/02\/Rituals-ESP-1024x679.webp\" alt=\"\" width=\"800\" height=\"530\" \/>\r\n\r\n<strong>Case of study: Rituals<\/strong>\r\n\r\n<span style=\"font-weight: 400\">The wellness brand <\/span><i><span style=\"font-weight: 400\">Rituals<\/span><\/i><span style=\"font-weight: 400\"> has seamlessly integrated sensory design throughout its brand experience. Its stores have a signature scent, the ambient music is soothing, and the texture of its packaging is carefully crafted to evoke a sense of luxury and tranquility.<\/span>\r\n\r\n<!-- \/wp:paragraph --><!-- \/wp:columns -->\r\n\r\n<img decoding=\"async\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Tienda-Evok-1024x678.webp\" alt=\"\" width=\"800\" height=\"530\" \/>\r\n\r\n<b>A project of our own: Experiential design for Evok infusions<\/b>\r\n\r\n<span style=\"font-weight: 400\">At <\/span>ImasD<span style=\"font-weight: 400\">, we worked on the design of an infusion brand that sought to transform the act of drinking tea into a <\/span><b>multisensory experience<\/b><span style=\"font-weight: 400\">. With <\/span><i><span style=\"font-weight: 400\">Evok<\/span><\/i><span style=\"font-weight: 400\">, we created a packaging system featuring bold messages, evocative illustrations, packaging that inspires a connection with nature, and a soft-touch texture\u2014turning tea drinking into a <\/span><b>pleasurable ritual<\/b><span style=\"font-weight: 400\"> for users. Beyond the packaging, we also designed the <\/span><b>physical retail space and customer experience model<\/b><span style=\"font-weight: 400\">, ensuring that every interaction reflected the brand\u2019s essence from the very beginning.<\/span>\r\n\r\n<!-- \/wp:paragraph --><!-- \/wp:columns -->\r\n\r\n<span style=\"font-weight: 400\">What if we start incorporating <\/span><b>circular design<\/b><span style=\"font-weight: 400\"> from the very first step of our creative process? Can you imagine the impact it could have on our business and the industry?<\/span>\r\n\r\n<span style=\"font-weight: 400\">What would be the most optimal path forward? (<\/span><span style=\"font-weight: 400\">Hint: Together, we can find the answer \ud83d\ude09<\/span><span style=\"font-weight: 400\">)<\/span>\r\n\r\n<!-- \/wp:paragraph --><!-- \/wp:columns --><!-- \/wp:freeform -->","protected":false},"excerpt":{"rendered":"<p>In the world of design, brands are exploring new ways to connect with their consumers. This month, we have identified a strong trend toward sensorial design\u2014a strategy that leverages colors, textures, sounds, and even scents to create memorable experiences and foster customer loyalty. Why is it essential? Sensory design allows brands to stand out in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[27,107,115,114],"class_list":["post-14778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-design","tag-senses","tag-sensorial-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of sensorial design - Imasd En<\/title>\n<meta name=\"description\" content=\"Brands are exploring new ways to connect with their consumers. 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