{"id":15297,"date":"2025-03-31T07:00:31","date_gmt":"2025-03-31T05:00:31","guid":{"rendered":"https:\/\/grupoimasd.com\/en\/?p=15297"},"modified":"2025-04-09T15:44:35","modified_gmt":"2025-04-09T13:44:35","slug":"design-that-inspires-thought","status":"publish","type":"post","link":"https:\/\/grupoimasd.com\/en\/2025\/03\/31\/design-that-inspires-thought\/","title":{"rendered":"Design that inspires thought"},"content":{"rendered":"<p class=\"\" data-start=\"50\" data-end=\"360\"><strong data-start=\"50\" data-end=\"82\">Design That inspires thought<\/strong><br data-start=\"82\" data-end=\"85\" \/>This month, we&#8217;ve identified a growing trend: design as a tool to question, reflect, and spark conversations about the future. It&#8217;s not just about functionality or aesthetics, but about provoking critical thinking through packaging, spaces, and a brand&#8217;s visual narratives.<\/p>\r\n<p class=\"\" data-start=\"362\" data-end=\"726\"><strong data-start=\"362\" data-end=\"391\">Why does it matter to us?<\/strong><br data-start=\"391\" data-end=\"394\" \/>Design that raises questions helps brands position themselves as agents of change. It&#8217;s not about offering answers, but about opening up space to imagine new possible worlds. We see this in brands launching products with provocative storytelling that invites the consumer to pause, observe, participate, and engage with the brand.<\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<blockquote class=\"wp-embedded-content\" data-secret=\"uiEpQjU12w\"><a href=\"https:\/\/thelaterals.com\/articles\/aesop-rick-owens\/\">A limited-edition collaboration between Rick Owens and Aesop sees the two finding a common ground<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;A limited-edition collaboration between Rick Owens and Aesop sees the two finding a common ground&#8221; &#8212; The Laterals\" src=\"https:\/\/thelaterals.com\/articles\/aesop-rick-owens\/embed\/#?secret=KWug3GqObN#?secret=uiEpQjU12w\" data-secret=\"uiEpQjU12w\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\r\n\r\n<strong>Case of study:<\/strong><strong data-start=\"728\" data-end=\"762\">A\u0113sop x Rick Owens<\/strong>\r\n\r\n<br data-start=\"762\" data-end=\"765\" \/>This collaboration took cosmetic product design to an intriguing level: labels with philosophical phrases, extremely monochromatic packaging, and a raw aesthetic that challenges the category. The result was a reflective experience that went beyond the product&#8217;s function and actually spread and set a trend within the category.\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><!-- \/wp:columns -->\r\n<p data-start=\"1203\" data-end=\"1724\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538.webp\" width=\"1600\" height=\"1775\" \/><\/p>\r\n<p class=\"\" data-start=\"1203\" data-end=\"1724\"><strong data-start=\"1203\" data-end=\"1247\">Our own case: Conceptual design for Haka<\/strong><\/p>\r\n<p class=\"\" data-start=\"1203\" data-end=\"1724\">At ImasD, we developed a narrative for Haka that captures a brand where ancestral wisdom meets scientific knowledge to extract nature&#8217;s healing properties and develop products that promote health and well-being. Each bottle, label, and message was designed with a symbolic, almost ritualistic language that turns the act of consuming any of its products into a moment of self-care.<\/p>\r\n<p data-start=\"1203\" data-end=\"1724\"><\/p>\r\n<p class=\"\" data-start=\"1726\" data-end=\"2011\">What if design could also be a never-ending conversation, taking different shapes depending on the type of business, its area of activity, and global trends? \ud83e\udd14<\/p>\r\n<!-- \/wp:paragraph --><!-- \/wp:columns --><!-- \/wp:freeform -->","protected":false},"excerpt":{"rendered":"<p>Design That inspires thoughtThis month, we&#8217;ve identified a growing trend: design as a tool to question, reflect, and spark conversations about the future. It&#8217;s not just about functionality or aesthetics, but about provoking critical thinking through packaging, spaces, and a brand&#8217;s visual narratives. Why does it matter to us?Design that raises questions helps brands position [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[27,107,117,116,118],"class_list":["post-15297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-design","tag-evolution","tag-future-design","tag-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design that inspires thought - Imasd En<\/title>\n<meta name=\"description\" content=\"Brands are exploring new ways to connect with their consumers. 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