{"id":14327,"date":"2025-02-05T21:01:16","date_gmt":"2025-02-05T21:01:16","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&p=14327"},"modified":"2025-03-17T18:10:41","modified_gmt":"2025-03-17T17:10:41","slug":"cocorollo","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/cocorollo\/","title":{"rendered":"Cocorollo"},"content":{"rendered":"\t\t
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The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of its diversification strategy, Cocoroll\u00f3 launched a new business model to bring its iconic products to new markets and consumption occasions.
For years, the brand has been well-positioned in consumers’ minds and hearts due to its high-quality products and strong emotional connection with families. However, the delivery experience needed improvement to align with Cocoroll\u00f3\u2019s core values and enhance customer satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At ImasD, we started by connecting with the brand\u2019s essence, personality, and value proposition\u2014understanding what makes Cocoroll\u00f3 unique. To achieve this, we conducted workshops with the brand\u2019s leadership team, as well as production, commercial, and service teams. Gathering different perspectives allowed us to identify key attributes to communicate and opportunities to enhance the packaging strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Research\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Through on-site immersions at Cocoroll\u00f3\u2019s points of sale, we observed and analyzed the brand\u2019s current production, packaging, and delivery processes. Our findings revealed that Cocoroll\u00f3 excels at fulfilling its brand promise of offering “homemade-style” flavors, with carefully crafted dishes that deliver authenticity. However, despite a high level of standardization in production, the packaging and delivery experience had critical pain points:
Lengthy assembly and packing times due to excessive materials. Overuse of packaging materials, creating waste (plastic trays, aluminum foil, tape, elastic wrap, paper bags, folding boxes). Consumer frustration with excessive packaging waste.Compromised product quality, including leaks, loss of freshness and crunchiness, and poor presentation.
We validated these insights through direct consumer interviews, gaining a deeper understanding of their expectations and frustrations. Despite strong brand loyalty, consumers felt dissatisfied with delivery presentation\u2014though they recognized and valued the product\u2019s unique flavors.
These observations clarified what needed to be preserved and what required improvement to elevate the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Concept development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Armed with our research, we conducted co-creation sessions with a diverse team from Cocoroll\u00f3 and potential users. The process included: Inspiration phase sharing key research findings. Idea generation: brainstorming as many solutions as possible. Evaluation and refinement: selecting the most promising ideas and transforming them into concepts.
From concept to prototyping, we tested real products to evaluate: Material efficiency, production time reduction, product presentation and quality improvement, simplification of formats for menu flexibility
We defined two standardized formats to cover all delivery menu items and an additional format for signature products like empanadas de posta and pasteles de pollo.
After testing and refining prototypes, we identified the most effective solutions for implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beyond functionality, we recognized the need for a distinctive visual identity that reinforced Cocoroll\u00f3\u2019s brand essence.
To achieve this, we developed a graphic system that enhanced brand recognition and differentiation while strengthening consumer connection.
The results were measurable and impactful:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tReduced packaging waste<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFaster assembly and packing times<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tImproved product presentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMore sustainable packaging materials<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA high-recognition visual identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIncreased delivery sales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHigher consumer satisfaction (presentation, flavor, and freshness)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    With its new packaging system, Cocoroll\u00f3 is now expanding its delivery coverage, securing key partnerships with leading food delivery platforms, and reaching new consumption moments with its renowned flavors and tradition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14328,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[37,96],"class_list":["post-14327","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-packaging-design","tag-visual-identity"],"acf":[],"yoast_head":"\nCocorollo - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/cocorollo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cocorollo - Imasd En\" \/>\n<meta property=\"og:description\" content=\"The challenge As part of its diversification strategy, Cocoroll\u00f3 launched a new business model to bring its iconic products to new markets and consumption occasions. 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