{"id":14345,"date":"2025-02-05T21:15:10","date_gmt":"2025-02-05T21:15:10","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14345"},"modified":"2025-03-17T18:13:37","modified_gmt":"2025-03-17T17:13:37","slug":"vive","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/vive\/","title":{"rendered":"Vive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14345\" class=\"elementor elementor-14345\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d81eee e-flex e-con-boxed e-con e-parent\" data-id=\"0d81eee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c14728 e-con-full e-flex e-con e-child\" data-id=\"6c14728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c949515 elementor-widget elementor-widget-video\" data-id=\"c949515\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fCYAghpVwDg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c204334 e-con-full e-flex e-con e-child\" data-id=\"c204334\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dbfb8 elementor-widget elementor-widget-heading\" data-id=\"a5dbfb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb162a elementor-widget elementor-widget-text-editor\" data-id=\"0bb162a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To redesign the graphic system and packaging of Vive&#8217;s LED light bulbs, which were previously marketed with complex technical communication. The goal was to create clear and coherent messaging, focusing on how users implement the bulbs in their daily lives and the benefits they provide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fc6ffd e-flex e-con-boxed e-con e-parent\" data-id=\"3fc6ffd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb50ad e-con-full e-flex e-con e-child\" data-id=\"3bb50ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e09f93 elementor-widget elementor-widget-heading\" data-id=\"9e09f93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca0da1 elementor-widget elementor-widget-text-editor\" data-id=\"fca0da1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We simplified the entire purchasing process by developing a more approachable communication style. The technical terminology was translated into digestible information, ensuring that users could confidently select the right light bulb for their needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ceb3a7 e-con-full e-flex e-con e-child\" data-id=\"6ceb3a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2d1cd elementor-widget elementor-widget-image\" data-id=\"4a2d1cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02.webp\" class=\"attachment-full size-full wp-image-14348\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-300x169.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1024x576.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-768x432.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1536x864.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-600x338.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6b6899 e-flex e-con-boxed e-con e-parent\" data-id=\"b6b6899\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08eccef elementor-widget elementor-widget-image\" data-id=\"08eccef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1.webp\" class=\"attachment-full size-full wp-image-14349\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1-1024x684.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1-768x513.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1-1536x1025.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-scaled-1-600x401.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b74548 e-flex e-con-boxed e-con e-parent\" data-id=\"4b74548\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85a3816 e-con-full e-flex e-con e-child\" data-id=\"85a3816\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f0da elementor-widget elementor-widget-image\" data-id=\"5c1f0da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1.webp\" class=\"attachment-full size-full wp-image-14350\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1-1024x684.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1-768x513.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1-1536x1025.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_03-scaled-1-600x401.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cddeb7e e-con-full e-flex e-con e-child\" data-id=\"cddeb7e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a1086 elementor-widget elementor-widget-heading\" data-id=\"a3a1086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">research\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b153d elementor-widget elementor-widget-text-editor\" data-id=\"80b153d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We focused on the user\u2019s purchasing journey. One of the key insights we discovered was that buying light bulbs is rarely a planned decision. Instead, it is a corrective, urgent purchase, usually made when a light goes out\u2014especially at home.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Through competitive analysis, we examined how other brands communicate functionality and found that many consumers struggle to understand the technical specifications (e.g., watts, lumens, efficiency, voltage, power, and light output).<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Our research showed that users couldn\u2019t translate technical specs into real benefits, leading us to develop a communication system that is both simple and practical\u2014as direct as it is relatable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab1ccc6 e-flex e-con-boxed e-con e-parent\" data-id=\"ab1ccc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29c88f7 e-con-full e-flex e-con e-child\" data-id=\"29c88f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4611918 elementor-widget elementor-widget-heading\" data-id=\"4611918\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbea5f2 elementor-widget elementor-widget-text-editor\" data-id=\"fbea5f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Once we identified the key research findings, we focused on educating consumers about LED bulbs\u2014a superior alternative to traditional energy-saving glass bulbs.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">A critical requirement that emerged during research was the need to showcase and test the product. This meant:<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Displaying the plastic material of the LED bulb, demonstrating its durability and shatter resistance.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Allowing consumers to test the bulb in-store without needing to remove it from the package.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">We also considered shelf placement in retail environments. Our mystery shopper research revealed that bulbs are either stacked upright on shelves or hung on display hooks. This insight guided the structural packaging design, ensuring adaptability to both retail formats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca52e6e e-con-full e-flex e-con e-child\" data-id=\"ca52e6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a8372 elementor-widget elementor-widget-image\" data-id=\"a3a8372\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1.webp\" class=\"attachment-full size-full wp-image-14351\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1-300x169.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1-1024x576.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1-768x432.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1-1536x864.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_02-1-600x338.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f2028e e-flex e-con-boxed e-con e-parent\" data-id=\"9f2028e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f6530 elementor-widget elementor-widget-image\" data-id=\"72f6530\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1.webp\" class=\"attachment-full size-full wp-image-14352\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1-1024x684.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1-768x513.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1-1536x1025.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_04-scaled-1-600x401.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cfac49 e-flex e-con-boxed e-con e-parent\" data-id=\"4cfac49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-639979f e-con-full e-flex e-con e-child\" data-id=\"639979f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fba78e elementor-widget elementor-widget-image\" data-id=\"5fba78e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1137\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1.webp\" class=\"attachment-full size-full wp-image-14353\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1-300x213.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1-1024x728.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1-768x546.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1-1536x1092.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Celsia_09-scaled-1-600x426.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de1c57c e-con-full e-flex e-con e-child\" data-id=\"de1c57c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9fcf9 elementor-widget elementor-widget-heading\" data-id=\"4f9fcf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4b237 elementor-widget elementor-widget-text-editor\" data-id=\"2a4b237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We designed a structurally and visually disruptive product that stands out in the competitive LED light bulb category.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">During user validation, we found that some of the technical claims we initially removed were actually necessary for product comparison. However, we reintegrated them in a more user-friendly and digestible way, maintaining clarity without overwhelming consumers.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">The final packaging design ensures that Vive\u2019s LED bulbs are easy to understand, easy to compare, and easy to buy\u2014ultimately creating a better shopping experience for consumers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14346,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[40,37],"class_list":["post-14345","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-brand-design","tag-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vive - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/vive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vive - Imasd En\" \/>\n<meta property=\"og:description\" content=\"The challenge To redesign the graphic system and packaging of Vive&#8217;s LED light bulbs, which were previously marketed with complex technical communication. The goal was to create clear and coherent messaging, focusing on how users implement the bulbs in their daily lives and the benefits they provide. 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