{"id":14423,"date":"2025-02-05T22:04:40","date_gmt":"2025-02-05T22:04:40","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14423"},"modified":"2025-03-17T18:43:24","modified_gmt":"2025-03-17T17:43:24","slug":"turbana","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/turbana\/","title":{"rendered":"Turbana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14423\" class=\"elementor elementor-14423\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d81eee e-flex e-con-boxed e-con e-parent\" data-id=\"0d81eee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c14728 e-con-full e-flex e-con e-child\" data-id=\"6c14728\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e067f4 elementor-widget elementor-widget-image\" data-id=\"3e067f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1088\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Lo-que-hicimos-2.gif\" class=\"attachment-full size-full wp-image-14429\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c204334 e-con-full e-flex e-con e-child\" data-id=\"c204334\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dbfb8 elementor-widget elementor-widget-heading\" data-id=\"a5dbfb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb162a elementor-widget elementor-widget-text-editor\" data-id=\"0bb162a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We designed a graphic system to elevate and evolve the Turbana brand. Competing in highly competitive markets across Latin America, the U.S., and Europe, Turbana needed to stand out and communicate its value proposition in a clear and relevant way, aligning with shifting global consumption trends.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01072b1 e-flex e-con-boxed e-con e-parent\" data-id=\"01072b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cec6cc e-con-full e-flex e-con e-child\" data-id=\"8cec6cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a4545 elementor-widget elementor-widget-heading\" data-id=\"a5a4545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb0620 elementor-widget elementor-widget-text-editor\" data-id=\"2bb0620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We conducted research on global snack trends to identify unique elements within the category, ensuring differentiation while maintaining familiarity with existing market language.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">We found that highlighting the ingredient\u2014whether through photography or illustration\u2014was a key strategy. This insight inspired the brand\u2019s new visual direction, aimed at consistently and impactfully showcasing its flavor diversity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b2333 e-con-full e-flex e-con e-child\" data-id=\"12b2333\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea769e elementor-widget elementor-widget-image\" data-id=\"cea769e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"876\" height=\"918\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Portada-El-reto-2.webp\" class=\"attachment-full size-full wp-image-14424\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Portada-El-reto-2.webp 876w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Portada-El-reto-2-286x300.webp 286w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Portada-El-reto-2-768x805.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Portada-El-reto-2-600x629.webp 600w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b34ea37 e-flex e-con-boxed e-con e-parent\" data-id=\"b34ea37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b81f6e e-con-full e-flex e-con e-child\" data-id=\"6b81f6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27cc760 elementor-widget elementor-widget-image\" data-id=\"27cc760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"1249\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/GifFinal3.gif\" class=\"attachment-full size-full wp-image-14430\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ed110 e-con-full e-flex e-con e-child\" data-id=\"36ed110\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d70b3a elementor-widget elementor-widget-image\" data-id=\"1d70b3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"1249\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/GifFinal1.gif\" class=\"attachment-full size-full wp-image-14435\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fec1424 e-con-full e-flex e-con e-child\" data-id=\"fec1424\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b34db4 elementor-widget elementor-widget-image\" data-id=\"9b34db4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"1249\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/GifFinal2.gif\" class=\"attachment-full size-full wp-image-14436\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf180a e-flex e-con-boxed e-con e-parent\" data-id=\"2bf180a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8318420 e-con-full e-flex e-con e-child\" data-id=\"8318420\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c68f26 elementor-widget elementor-widget-image\" data-id=\"9c68f26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"844\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Resultado.webp\" class=\"attachment-full size-full wp-image-14437\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Resultado.webp 876w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Resultado-300x289.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Resultado-768x740.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Resultado-600x578.webp 600w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1674a5c e-con-full e-flex e-con e-child\" data-id=\"1674a5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d47a3 elementor-widget elementor-widget-heading\" data-id=\"43d47a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93de958 elementor-widget elementor-widget-text-editor\" data-id=\"93de958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We developed a brand strategy that simplifies the way Turbana&#8217;s ingredients are presented, drawing inspiration from museum exhibitions, where components are broken down and displayed individually and in detail. This approach effectively communicates the natural quality of the products, emphasizing their simple and clean ingredient list.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Leveraging the endless possibilities of color, we assigned a distinct hue to each Turbana flavor combination, creating a strong visual impact and clear differentiation within the category.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Finally, we simplified the brand\u2019s logo, removing colors and unnecessary containers, embracing a minimalist design that aligns with emerging industry trends and strengthens its presence in the market.<\/span><\/p><p><b>Research: <\/b><span style=\"font-weight: 400\">Camila Arango<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Design: <\/b><span style=\"font-weight: 400\">Sandra Mora, Felipe Cardona<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Creative Direction:<\/b><span style=\"font-weight: 400\"> David Freyre<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Photography:<\/b><span style=\"font-weight: 400\"> Espacio Crudo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14424,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[40,37],"class_list":["post-14423","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-brand-design","tag-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turbana - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/turbana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turbana - Imasd En\" \/>\n<meta property=\"og:description\" content=\"The challenge We designed a graphic system to elevate and evolve the Turbana brand. 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