{"id":14486,"date":"2025-02-05T22:39:42","date_gmt":"2025-02-05T22:39:42","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14486"},"modified":"2025-03-17T18:48:29","modified_gmt":"2025-03-17T17:48:29","slug":"haka","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/haka\/","title":{"rendered":"Haka"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83efb2a e-flex e-con-boxed e-con e-parent\" data-id=\"83efb2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a4a02 e-con-full e-flex e-con e-child\" data-id=\"e9a4a02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de021e elementor-widget elementor-widget-image\" data-id=\"9de021e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1689\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508.webp\" class=\"attachment-full size-full wp-image-14488\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508-284x300.webp 284w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508-970x1024.webp 970w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508-768x811.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508-1455x1536.webp 1455w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04508-600x633.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cab6df7 e-con-full e-flex e-con e-child\" data-id=\"cab6df7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6baef elementor-widget elementor-widget-heading\" data-id=\"2c6baef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db753f elementor-widget elementor-widget-text-editor\" data-id=\"1db753f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To develop the visual identity and packaging system for Haka, a brand that merges ancestral wisdom with scientific knowledge to harness the healing properties of nature and create products that promote health and well-being.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e6384 e-flex e-con-boxed e-con e-parent\" data-id=\"20e6384\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5817b51 e-con-full e-flex e-con e-child\" data-id=\"5817b51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d1b1a elementor-widget elementor-widget-heading\" data-id=\"a8d1b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf061e9 elementor-widget elementor-widget-text-editor\" data-id=\"bf061e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The research process began with an observation of sales channels and an identification of the user profile through interviews with individuals selected for their experience and expertise in the field. This allowed us to gather firsthand insights and deeply understand the target audience.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Next, we conducted a brand architecture study of existing market competitors, both within and beyond the category. We analyzed key characteristics such as packaging, ingredients, tone of communication, color schemes, and other visual resources that aid in navigating large product portfolios. This step was essential in understanding the world of phytotherapy, differentiating Haka\u2019s identity, and ensuring product shopability.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Finally, during the design exploration phase, we developed various proposals that expressed ancestral wisdom, scientific knowledge, and the natural botanical essence central to the category.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b3bb2 e-con-full e-flex e-con e-child\" data-id=\"80b3bb2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063b227 elementor-widget elementor-widget-image\" data-id=\"063b227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1592\" height=\"1861\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1.webp\" class=\"attachment-full size-full wp-image-14487\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1.webp 1592w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1-257x300.webp 257w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1-876x1024.webp 876w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1-768x898.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1-1314x1536.webp 1314w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04468-2-1-600x701.webp 600w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcf13b e-flex e-con-boxed e-con e-parent\" data-id=\"4fcf13b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09cf220 e-con-full e-flex e-con e-child\" data-id=\"09cf220\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abfa67 elementor-widget elementor-widget-image\" data-id=\"7abfa67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1775\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538.webp\" class=\"attachment-full size-full wp-image-14489\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538-270x300.webp 270w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538-923x1024.webp 923w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538-768x852.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538-1385x1536.webp 1385w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/DSC04538-600x666.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d293cb4 e-con-full e-flex e-con e-child\" data-id=\"d293cb4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be58442 elementor-widget elementor-widget-heading\" data-id=\"be58442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00bf35 elementor-widget elementor-widget-text-editor\" data-id=\"c00bf35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Through a co-creation process, we developed a packaging system that conveys a natural, healthy, and conscious lifestyle. The elegant and clean graphic identity clearly and honestly highlights the ingredients and benefits of each product.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">The use of color and realistic botanical illustrations serve as the brand\u2019s key visual elements, emphasizing the power of each ingredient. Today, Haka has an extensive product portfolio that, thanks to its coherent and consistent identity, effectively communicates its value proposition.<\/span><\/p><p><b>Design:<\/b><span style=\"font-weight: 400\"> Sandra Mora, Felipe Cardona<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Research:<\/b><span style=\"font-weight: 400\"> Mar\u00eda Clara Henao, Carolina R\u00edos<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Final Artwork: <\/b><span style=\"font-weight: 400\">Byron Ospina<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Photography: <\/b><span style=\"font-weight: 400\">Espacio Crudo<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Creative Direction:<\/b><span style=\"font-weight: 400\"> David Freyre<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14489,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[40,37],"class_list":["post-14486","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-brand-design","tag-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haka - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/haka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haka - Imasd En\" \/>\n<meta property=\"og:description\" content=\"The challenge To develop the visual identity and packaging system for Haka, a brand that merges ancestral wisdom with scientific knowledge to harness the healing properties of nature and create products that promote health and well-being. 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