{"id":14494,"date":"2025-02-05T22:44:11","date_gmt":"2025-02-05T22:44:11","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14494"},"modified":"2025-03-17T18:52:07","modified_gmt":"2025-03-17T17:52:07","slug":"afrochip","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/afrochip\/","title":{"rendered":"Afrochip"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14494\" class=\"elementor elementor-14494\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83efb2a e-flex e-con-boxed e-con e-parent\" data-id=\"83efb2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a4a02 e-con-full e-flex e-con e-child\" data-id=\"e9a4a02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de021e elementor-widget elementor-widget-image\" data-id=\"9de021e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1.webp\" class=\"attachment-full size-full wp-image-14495\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1-1024x682.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1-1536x1023.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-1-600x400.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cab6df7 e-con-full e-flex e-con e-child\" data-id=\"cab6df7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6baef elementor-widget elementor-widget-heading\" data-id=\"2c6baef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db753f elementor-widget elementor-widget-text-editor\" data-id=\"1db753f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This project was carried out in collaboration with USAID\u2019s P\u00e1ramos y Bosques program, which supports the Colombian government in the gradual implementation of policies and strategies that align economic growth with environmental management in a post-conflict scenario.<\/span><\/p><p><span style=\"font-weight: 400\">In this case, the support was directed toward an entrepreneurial initiative by the Association of Producers, Processors, and Marketers of Chinese Yam in Bajo Calima (Asochip). This association consists of 104 members, with women as the primary leaders, who have been dedicated to the cultivation, production, and processing of Chinese yam-based products since 2017, with chips as their flagship product.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e6384 e-flex e-con-boxed e-con e-parent\" data-id=\"20e6384\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5817b51 e-con-full e-flex e-con e-child\" data-id=\"5817b51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d1b1a elementor-widget elementor-widget-heading\" data-id=\"a8d1b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf061e9 elementor-widget elementor-widget-text-editor\" data-id=\"bf061e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To design a brand identity and packaging for Afrochip, ensuring a strong and consistent visual identity system that effectively communicates the story and impact behind the work of this community of women, while supporting the brand\u2019s growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df965b6 elementor-widget elementor-widget-heading\" data-id=\"df965b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04f04e elementor-widget elementor-widget-text-editor\" data-id=\"b04f04e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We conducted a brand discovery workshop in Buenaventura to engage with the community, understand their history, and grasp the significance of transforming Chinese yam\u2014what this ingredient means to them and how they want to present it to the world.<\/span><\/p><p><span style=\"font-weight: 400\">This workshop allowed us to capture cultural symbols and elements of the transformation process, highlighting the importance of farming, harvesting, and land stewardship as a means of redefining their history of violence and conflict. These conversations were essential to shaping the conceptual foundation of the design process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b3bb2 e-con-full e-flex e-con e-child\" data-id=\"80b3bb2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063b227 elementor-widget elementor-widget-image\" data-id=\"063b227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4.webp\" class=\"attachment-full size-full wp-image-14498\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4-1024x683.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4-1536x1024.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHPS-4-600x400.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcf13b e-flex e-con-boxed e-con e-parent\" data-id=\"4fcf13b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09cf220 e-con-full e-flex e-con e-child\" data-id=\"09cf220\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abfa67 elementor-widget elementor-widget-image\" data-id=\"7abfa67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6.webp\" class=\"attachment-full size-full wp-image-14497\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6.webp 1600w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6-1024x683.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6-1536x1024.webp 1536w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/AFROCHIPS-6-600x400.webp 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d293cb4 e-con-full e-flex e-con e-child\" data-id=\"d293cb4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be58442 elementor-widget elementor-widget-heading\" data-id=\"be58442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00bf35 elementor-widget elementor-widget-text-editor\" data-id=\"c00bf35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We drew inspiration from the Chinese yam leaf, which has a heart-shaped form\u2014a powerful symbol of what they wish to project: the love and care they invest in cultivating and transforming Chinese yam as a way to build a peaceful future. This leaf became the main visual element in the packaging illustration, representing both the crops and the hands that nurture them.<\/span><\/p><p><span style=\"font-weight: 400\">Additionally, we focused on creating an identity that allows the brand to stand out in the international market, positioning Chinese yam as a high-value ingredient while emphasizing its origins and impact. The color palette was carefully selected to reflect elegance while also capturing the mystical essence of the Pacific Colombian rainforest.<\/span><\/p><p><b>Research:<\/b><span style=\"font-weight: 400\"> Carolina R\u00edos, Marcela Arango<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Design:<\/b><span style=\"font-weight: 400\"> Sandra Mora, Manuela Mart\u00ednez<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Photography:<\/b><span style=\"font-weight: 400\"> Sim\u00f3n Villegas<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Creative Direction:<\/b><span style=\"font-weight: 400\"> David Freyre<\/span><span style=\"font-weight: 400\"><br \/><\/span><b>Final Artwork:<\/b><span style=\"font-weight: 400\"> Byron Ospina<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14496,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[40,37],"class_list":["post-14494","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-brand-design","tag-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afrochip - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/afrochip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afrochip - Imasd En\" \/>\n<meta property=\"og:description\" content=\"Context This project was carried out in collaboration with USAID\u2019s P\u00e1ramos y Bosques program, which supports the Colombian government in the gradual implementation of policies and strategies that align economic growth with environmental management in a post-conflict scenario. 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