{"id":14503,"date":"2025-02-05T22:50:53","date_gmt":"2025-02-05T22:50:53","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14503"},"modified":"2025-03-17T19:00:46","modified_gmt":"2025-03-17T18:00:46","slug":"the-coolbook-3","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/","title":{"rendered":"The Coolbook 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14503\" class=\"elementor elementor-14503\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83efb2a e-flex e-con-boxed e-con e-parent\" data-id=\"83efb2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a4a02 e-con-full e-flex e-con e-child\" data-id=\"e9a4a02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de021e elementor-widget elementor-widget-image\" data-id=\"9de021e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-10-2-819x1024-1.webp\" class=\"attachment-full size-full wp-image-14511\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-10-2-819x1024-1.webp 819w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-10-2-819x1024-1-240x300.webp 240w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-10-2-819x1024-1-768x960.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-10-2-819x1024-1-600x750.webp 600w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cab6df7 e-con-full e-flex e-con e-child\" data-id=\"cab6df7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6baef elementor-widget elementor-widget-heading\" data-id=\"2c6baef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db753f elementor-widget elementor-widget-text-editor\" data-id=\"1db753f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We decided to compile the insights and reflections we&#8217;ve gathered throughout our journey into a tool that serves as a source of knowledge for emerging initiatives in the field of food design worldwide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e6384 e-flex e-con-boxed e-con e-parent\" data-id=\"20e6384\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5817b51 e-con-full e-flex e-con e-child\" data-id=\"5817b51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d1b1a elementor-widget elementor-widget-heading\" data-id=\"a8d1b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we did it\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf061e9 elementor-widget elementor-widget-text-editor\" data-id=\"bf061e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Through various research methods, we identified emerging brands, initiatives, and trends that are making a positive impact and shaping the food industry through design and technology. We analyzed these cases and highlighted what inspires us about each of them. Additionally, we invited experts to discuss the future of food from different perspectives and fields of knowledge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b3bb2 e-con-full e-flex e-con e-child\" data-id=\"80b3bb2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063b227 elementor-widget elementor-widget-image\" data-id=\"063b227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-12-980x653-1.webp\" class=\"attachment-full size-full wp-image-14512\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-12-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-12-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-12-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-LANZAMIENTO-12-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fcf13b e-flex e-con-boxed e-con e-parent\" data-id=\"4fcf13b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09cf220 e-con-full e-flex e-con e-child\" data-id=\"09cf220\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abfa67 elementor-widget elementor-widget-image\" data-id=\"7abfa67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"954\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-9-1024x954-1.webp\" class=\"attachment-full size-full wp-image-14516\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-9-1024x954-1.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-9-1024x954-1-300x279.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-9-1024x954-1-768x716.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-9-1024x954-1-600x559.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d293cb4 e-con-full e-flex e-con e-child\" data-id=\"d293cb4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be58442 elementor-widget elementor-widget-heading\" data-id=\"be58442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chapter 1<br>\n<i>Where do the products we consume come from?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00bf35 elementor-widget elementor-widget-text-editor\" data-id=\"c00bf35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Going back to the origin, questioning where things come from, and opening our minds to alternatives that, thanks to technology and science, offer us a wider diversity of foods, benefits, and experiences. Here, we analyze brands that build their value proposition around unique ingredients and compelling stories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-076ec10 e-flex e-con-boxed e-con e-parent\" data-id=\"076ec10\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e43bcfb e-con-full e-flex e-con e-child\" data-id=\"e43bcfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a87a93 elementor-widget elementor-widget-heading\" data-id=\"7a87a93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chapter 2<br>\n<i>How can ingredients be enhanced through transformation?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d6fb92 elementor-widget elementor-widget-text-editor\" data-id=\"0d6fb92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A food product can be transformed in countless ways. These processes allow us to design and create new formats, flavors, and combinations, expanding opportunities within the industry. This is where we can maximize the potential of each ingredient and begin to develop circular systems that reduce environmental impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-019122e e-con-full e-flex e-con e-child\" data-id=\"019122e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80f3cd1 elementor-widget elementor-widget-image\" data-id=\"80f3cd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"954\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-7-1024x954-1.webp\" class=\"attachment-full size-full wp-image-14514\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-7-1024x954-1.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-7-1024x954-1-300x279.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-7-1024x954-1-768x716.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-7-1024x954-1-600x559.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce0f9e2 e-flex e-con-boxed e-con e-parent\" data-id=\"ce0f9e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a226a0 e-con-full e-flex e-con e-child\" data-id=\"4a226a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84802c0 elementor-widget elementor-widget-image\" data-id=\"84802c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"932\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-10-1024x932-1.webp\" class=\"attachment-full size-full wp-image-14517\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-10-1024x932-1.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-10-1024x932-1-300x273.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-10-1024x932-1-768x699.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-10-1024x932-1-600x546.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b9cfd e-con-full e-flex e-con e-child\" data-id=\"25b9cfd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec6e8 elementor-widget elementor-widget-heading\" data-id=\"e0ec6e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chapter 3<br>\n<i>Which strategies enable brands to connect with people, break paradigms, or tell powerful stories?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909c0ca elementor-widget elementor-widget-text-editor\" data-id=\"909c0ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A brand is a living entity\u2014it has a voice and a purpose. In this chapter, we explore brands with positive impact, those with powerful narratives that are shifting habits and encouraging conscious consumption through education and knowledge-sharing. We also highlight brands that challenge traditional industry norms and dare to think differently.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b37cd6 e-flex e-con-boxed e-con e-parent\" data-id=\"4b37cd6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31b0eb8 e-con-full e-flex e-con e-child\" data-id=\"31b0eb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c5a52 elementor-widget elementor-widget-heading\" data-id=\"e8c5a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chapter 4<br>\n<i>How can brands go beyond the product to create experiences for consumers?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07eebbb elementor-widget elementor-widget-text-editor\" data-id=\"07eebbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Eating is a human, cultural, and social experience. Food can be an excuse to bring people together, evoke emotions, and create memorable moments throughout the day. This opens up a world of strategies and actions that resonate with audiences and enhance the unique identity of each brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1891a1 e-con-full e-flex e-con e-child\" data-id=\"e1891a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8319 elementor-widget elementor-widget-image\" data-id=\"28d8319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1.webp\" class=\"attachment-full size-full wp-image-14515\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-300x280.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-768x716.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-600x560.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fa37fc e-flex e-con-boxed e-con e-parent\" data-id=\"9fa37fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd37fdb e-con-full e-flex e-con e-child\" data-id=\"cd37fdb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e381bb elementor-widget elementor-widget-image\" data-id=\"8e381bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"784\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Conversaciones-980x784-1.webp\" class=\"attachment-full size-full wp-image-14504\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Conversaciones-980x784-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Conversaciones-980x784-1-300x240.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Conversaciones-980x784-1-768x614.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/Conversaciones-980x784-1-600x480.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a075a5c e-con-full e-flex e-con e-child\" data-id=\"a075a5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6cd34 elementor-widget elementor-widget-heading\" data-id=\"8e6cd34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d623c9f elementor-widget elementor-widget-text-editor\" data-id=\"d623c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Food is more than just sustenance\u2014it is an experience deeply rooted in culture and society. It brings people together, stirs emotions, and shapes everyday moments. This understanding drives brands to create meaningful interactions that go beyond the product, engaging audiences in ways that make an impact and reinforce their brand identity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffbb98 e-flex e-con-boxed e-con e-parent\" data-id=\"5ffbb98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47bed8c e-con-full e-flex e-con e-child\" data-id=\"47bed8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466bf4b elementor-widget elementor-widget-heading\" data-id=\"466bf4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The book launch\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bd840 elementor-widget elementor-widget-text-editor\" data-id=\"03bd840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our goal was to redefine food through creativity and present it to our guests in an immersive, experiential, and sensory format. The launch was anything but ordinary\u2014it blended art, gastronomy, experience design, and thought-provoking questions about the food industry and its future, sparking curiosity, discussions, and insights among participants.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">We intervened the Policroma Gallery, transforming it into an ephemeral, edible, playful, and aesthetically striking experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e160074 e-con-full e-flex e-con e-child\" data-id=\"e160074\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353009a elementor-widget elementor-widget-image\" data-id=\"353009a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"955\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1.webp\" class=\"attachment-full size-full wp-image-14515\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1.webp 1024w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-300x280.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-768x716.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PresentacionLibroyLanzamiento_compressed-8-1024x955-1-600x560.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec4597 e-flex e-con-boxed e-con e-parent\" data-id=\"aec4597\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904df73 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"904df73\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-14503 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-9-980x653-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-9-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-9-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-9-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-9-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-16-980x653-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-16-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-16-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-16-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-16-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-3-980x653-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-3-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-3-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-3-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-3-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-11-980x653-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-11-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-11-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-11-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-11-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"551\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-14-980x551-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-14-980x551-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-14-980x551-1-300x169.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-14-980x551-1-768x432.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-14-980x551-1-600x337.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" width=\"980\" height=\"653\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1-300x200.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1-768x512.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1-600x400.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14507,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[103,102,56],"class_list":["post-14503","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-design-research","tag-editorial-design","tag-food-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Coolbook 3 - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Coolbook 3 - Imasd En\" \/>\n<meta property=\"og:description\" content=\"Context We decided to compile the insights and reflections we&#8217;ve gathered throughout our journey into a tool that serves as a source of knowledge for emerging initiatives in the field of food design worldwide. How we did it Through various research methods, we identified emerging brands, initiatives, and trends that are making a positive impact [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Imasd En\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T18:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/\",\"url\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/\",\"name\":\"The Coolbook 3 - Imasd En\",\"isPartOf\":{\"@id\":\"https:\/\/grupoimasd.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp\",\"datePublished\":\"2025-02-05T22:50:53+00:00\",\"dateModified\":\"2025-03-17T18:00:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage\",\"url\":\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp\",\"contentUrl\":\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp\",\"width\":980,\"height\":653},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grupoimasd.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Coolbook 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grupoimasd.com\/en\/#website\",\"url\":\"https:\/\/grupoimasd.com\/en\/\",\"name\":\"Imasd En\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grupoimasd.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Coolbook 3 - Imasd En","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/","og_locale":"en_US","og_type":"article","og_title":"The Coolbook 3 - Imasd En","og_description":"Context We decided to compile the insights and reflections we&#8217;ve gathered throughout our journey into a tool that serves as a source of knowledge for emerging initiatives in the field of food design worldwide. How we did it Through various research methods, we identified emerging brands, initiatives, and trends that are making a positive impact [&hellip;]","og_url":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/","og_site_name":"Imasd En","article_modified_time":"2025-03-17T18:00:46+00:00","og_image":[{"width":980,"height":653,"url":"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/","url":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/","name":"The Coolbook 3 - Imasd En","isPartOf":{"@id":"https:\/\/grupoimasd.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage"},"image":{"@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage"},"thumbnailUrl":"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp","datePublished":"2025-02-05T22:50:53+00:00","dateModified":"2025-03-17T18:00:46+00:00","breadcrumb":{"@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#primaryimage","url":"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp","contentUrl":"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/COOLBOOK-CASE-10-980x653-1.webp","width":980,"height":653},{"@type":"BreadcrumbList","@id":"https:\/\/grupoimasd.com\/en\/proyecto\/the-coolbook-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grupoimasd.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Coolbook 3"}]},{"@type":"WebSite","@id":"https:\/\/grupoimasd.com\/en\/#website","url":"https:\/\/grupoimasd.com\/en\/","name":"Imasd En","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupoimasd.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/proyecto\/14503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":5,"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/proyecto\/14503\/revisions"}],"predecessor-version":[{"id":15149,"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/proyecto\/14503\/revisions\/15149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/media\/14507"}],"wp:attachment":[{"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/media?parent=14503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/categories?post=14503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoimasd.com\/en\/wp-json\/wp\/v2\/tags?post=14503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}