{"id":14534,"date":"2025-02-05T23:10:13","date_gmt":"2025-02-05T23:10:13","guid":{"rendered":"https:\/\/bogue.com.co\/?post_type=proyecto&#038;p=14534"},"modified":"2025-03-17T19:14:35","modified_gmt":"2025-03-17T18:14:35","slug":"kaime","status":"publish","type":"proyecto","link":"https:\/\/grupoimasd.com\/en\/proyecto\/kaime\/","title":{"rendered":"Kaime"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14534\" class=\"elementor elementor-14534\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83efb2a e-flex e-con-boxed e-con e-parent\" data-id=\"83efb2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9a4a02 e-con-full e-flex e-con e-child\" data-id=\"e9a4a02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de021e elementor-widget elementor-widget-image\" data-id=\"9de021e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"552\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-03-980x552-1.webp\" class=\"attachment-full size-full wp-image-14536\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-03-980x552-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-03-980x552-1-300x169.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-03-980x552-1-768x433.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-03-980x552-1-600x338.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cab6df7 e-con-full e-flex e-con e-child\" data-id=\"cab6df7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6baef elementor-widget elementor-widget-heading\" data-id=\"2c6baef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db753f elementor-widget elementor-widget-text-editor\" data-id=\"1db753f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Today, through a restaurant recognized for the quality of its dishes, Kaime fulfills its mission of proving that plant-based food can be both delicious and accessible to everyone. Facing the challenge of entering mass-market sales channels like supermarkets, Kaime needed to design a packaging architecture for multiple categories\u2014one that would reflect its brand identity while remaining visually appealing and competitive in a saturated market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e6384 e-flex e-con-boxed e-con e-parent\" data-id=\"20e6384\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53046df elementor-widget elementor-widget-image\" data-id=\"53046df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"980\" height=\"547\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-09-980x547-1.webp\" class=\"attachment-full size-full wp-image-14542\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-09-980x547-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-09-980x547-1-300x167.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-09-980x547-1-768x429.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-09-980x547-1-600x335.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d96977 e-flex e-con-boxed e-con e-parent\" data-id=\"1d96977\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a893f54 e-con-full e-flex e-con e-child\" data-id=\"a893f54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eea78cb elementor-widget elementor-widget-heading\" data-id=\"eea78cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5fc4f elementor-widget elementor-widget-text-editor\" data-id=\"3b5fc4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To redesign Kaime Foods\u2019 packaging system in a way that allows the brand, which currently exists in a restaurant setting, to establish an attractive and distinct presence in retail. The goal was to reflect its identity through a coherent and consistent architecture that enables navigation across multiple food categories.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-292b1ff e-con-full e-flex e-con e-child\" data-id=\"292b1ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da21e7 elementor-widget elementor-widget-image\" data-id=\"2da21e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"980\" height=\"554\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-08-980x554-1.webp\" class=\"attachment-full size-full wp-image-14541\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-08-980x554-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-08-980x554-1-300x170.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-08-980x554-1-768x434.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-08-980x554-1-600x339.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28846a1 e-flex e-con-boxed e-con e-parent\" data-id=\"28846a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff50ba8 elementor-widget elementor-widget-image\" data-id=\"ff50ba8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"548\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-06-980x548-1.webp\" class=\"attachment-full size-full wp-image-14539\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-06-980x548-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-06-980x548-1-300x168.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-06-980x548-1-768x429.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-06-980x548-1-600x336.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa682b5 e-flex e-con-boxed e-con e-parent\" data-id=\"fa682b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73f83ae e-con-full e-flex e-con e-child\" data-id=\"73f83ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2595d75 elementor-widget elementor-widget-image\" data-id=\"2595d75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"544\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-07-980x544-1.webp\" class=\"attachment-full size-full wp-image-14540\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-07-980x544-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-07-980x544-1-300x167.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-07-980x544-1-768x426.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-07-980x544-1-600x333.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d58ae e-con-full e-flex e-con e-child\" data-id=\"25d58ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b04e0 elementor-widget elementor-widget-heading\" data-id=\"d6b04e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286240e elementor-widget elementor-widget-text-editor\" data-id=\"286240e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We conducted research focused on understanding how other restaurant brands, both locally and globally, have successfully transitioned their products to retail without losing their essence. Additionally, we analyzed the competitive landscape of plant-based brands to identify visual and communication strategies for product claims and benefits.<\/span><\/p><p><span style=\"font-weight: 400\">We also examined the key visual codes of each category and how brands that operate across multiple food categories create a consistent yet flexible and adaptable architecture\u2014ensuring strong shoppability while enhancing the consumer purchase experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58098ac e-flex e-con-boxed e-con e-parent\" data-id=\"58098ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42625a elementor-widget elementor-widget-image\" data-id=\"a42625a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-04-980x551-1.webp\" class=\"attachment-full size-full wp-image-14537\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-04-980x551-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-04-980x551-1-300x169.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-04-980x551-1-768x432.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-04-980x551-1-600x337.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0acfa e-flex e-con-boxed e-con e-parent\" data-id=\"5a0acfa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eae7098 e-con-full e-flex e-con e-child\" data-id=\"eae7098\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8ab83 elementor-widget elementor-widget-heading\" data-id=\"ae8ab83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development &amp; Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43c030 elementor-widget elementor-widget-text-editor\" data-id=\"c43c030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As a result of this challenge, we designed a packaging system based on pastel colors to maintain the simplicity of the brand and the calm essence inspired by the sea\u2014an integral part of the restaurant\u2019s personality. We also developed a series of handwritten phrases that highlight the vegan nature of the product without overshadowing other key design elements.<\/span><\/p><p><span style=\"font-weight: 400\">For each product category, we created graphic elements that complement the visual system, including diverse illustration styles and indulgent photography. These elements are arranged on the packaging alongside a central panel that displays the product\u2019s key information.<\/span><\/p><p><span style=\"font-weight: 400\">Additionally, we carefully selected typography for product descriptors to ensure adaptability across different categories. This approach allows the brand to maintain flexibility in its graphic system, supporting future portfolio expansion while preserving visual consistency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccaaad4 e-con-full e-flex e-con e-child\" data-id=\"ccaaad4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80d1411 elementor-widget elementor-widget-image\" data-id=\"80d1411\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"548\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-05-980x548-1.webp\" class=\"attachment-full size-full wp-image-14538\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-05-980x548-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-05-980x548-1-300x168.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-05-980x548-1-768x429.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-05-980x548-1-600x336.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c641928 e-flex e-con-boxed e-con e-parent\" data-id=\"c641928\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175fe9c elementor-widget elementor-widget-image\" data-id=\"175fe9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"556\" src=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-10-980x556-1.webp\" class=\"attachment-full size-full wp-image-14543\" alt=\"\" srcset=\"https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-10-980x556-1.webp 980w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-10-980x556-1-300x170.webp 300w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-10-980x556-1-768x436.webp 768w, https:\/\/grupoimasd.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/orden-fotos-kaime-10-980x556-1-600x340.webp 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14535,"template":"","meta":{"_acf_changed":false},"categories":[19],"tags":[105,37],"class_list":["post-14534","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","category-proyectos","tag-packaging-architecture","tag-packaging-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kaime - Imasd En<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoimasd.com\/en\/proyecto\/kaime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaime - Imasd En\" \/>\n<meta property=\"og:description\" content=\"Context Today, through a restaurant recognized for the quality of its dishes, Kaime fulfills its mission of proving that plant-based food can be both delicious and accessible to everyone. 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