We have always believed that packaging design is not just a functional tool—it is also a powerful way to connect with consumers, communicate a message, and stand out in a crowded market. Packaging innovation is not just about aesthetics; it’s about creating experiences that resonate with consumers, evoke emotions, and, most importantly, foster brand loyalty.
Updating your packaging offers a series of key benefits that go beyond mere functionality.
We have observed that more and more brands are embracing recyclable, biodegradable, and reusable materials. This not only responds to consumer demand for more eco-friendly options but also enhances brand reputation. Moreover, in increasingly competitive markets, packaging has become a fundamental tool for differentiation. An innovative and sustainable design can capture consumer attention and create a strong emotional connection.
Across the globe, functional packaging designs—such as easy-to-open, reusable, or space-efficient packaging—enhance the user experience and simplify product usage. The result? A satisfied consumer who is more likely to recommend your product.
A case of our own: Aguardiente Mil Demonios
At ImasD, one of the projects we are most proud of is the structural design of the aguardiente bottle for Mil Demonios brand. This bottle was designed to stand out not only for its aesthetics but also for the way consumers interact with it. The irregular shape and graphic details evoke a sense of mysticism and authenticity—key traits of the brand. Additionally, the design incorporates practical elements such as ergonomic features, ensuring a comfortable grip, which is just as important as the visual appeal itself.
This kind of investment in design leads to a significant impact on brand sales, as Mil Demonios has been recognized for its innovation in both its packaging and overall presentation.
Sustainability Inspiration: Coca-Cola
Another inspiring example is Coca-Cola’s move toward sustainability. The company launched a line of bottles made from 100% recycled plastic—a response to the growing consumer concern over plastic waste. Additionally, Coca-Cola introduced lighter bottle designs, reducing its carbon footprint during transportation.
This type of innovation not only benefits the environment but also enhances the brand’s image, positioning it as a responsible company that acknowledges today’s social and ecological challenges.
(For more information, visit: Reuters)
Interactivity Inspiration: McDonald’s
McDonald’s has successfully innovated its packaging in multiple ways. One of the most interesting examples is the redesign of its burger boxes. Previously made of plastic, these boxes were transformed into recyclable paper packaging. Additionally, the new design turns the packaging into a type of “toy,” making the consumer experience more interactive—especially for children.
The goal behind this innovation was to reduce waste and create a more engaging brand experience—something McDonald’s has achieved successfully.
(For more information, visit: Fast Company)
There are countless success stories worldwide when it comes to packaging innovation. More brands are betting on it and discovering new opportunities for expansion.
Today, packaging innovation and the added value it brings are no longer luxuries—they are real and urgent necessities. Brands must adapt to evolving consumer expectations, focusing on functionality, sustainability, and enriched experiences. The examples of Coca-Cola, McDonald’s, and, on a more local scale, Mil Demonios, demonstrate that creative packaging design is not just an extra feature but a key driver of success in competitive markets.
At ImasD, we are passionate about innovation and creation. Every project we take on is based on a holistic and highly personalized vision for each brand and its consumers. Packaging should not only be visually appealing—it should tell a story, evoke emotions, and be practical. The key is to understand the brand’s purpose and how its packaging can communicate those values effectively.
Across the globe, functional packaging designs—such as easy-to-open, reusable, or space-efficient packaging—enhance the user experience and simplify product usage. The result? A satisfied consumer who is more likely to recommend your product.
A case of our own: Aguardiente Mil Demonios
At ImasD, one of the projects we are most proud of is the structural design of the aguardiente bottle for Mil Demonios brand. This bottle was designed to stand out not only for its aesthetics but also for the way consumers interact with it. The irregular shape and graphic details evoke a sense of mysticism and authenticity—key traits of the brand. Additionally, the design incorporates practical elements such as ergonomic features, ensuring a comfortable grip, which is just as important as the visual appeal itself.
This kind of investment in design leads to a significant impact on brand sales, as Mil Demonios has been recognized for its innovation in both its packaging and overall presentation.
Sustainability Inspiration: Coca-Cola
Another inspiring example is Coca-Cola’s move toward sustainability. The company launched a line of bottles made from 100% recycled plastic—a response to the growing consumer concern over plastic waste. Additionally, Coca-Cola introduced lighter bottle designs, reducing its carbon footprint during transportation.
This type of innovation not only benefits the environment but also enhances the brand’s image, positioning it as a responsible company that acknowledges today’s social and ecological challenges.
(For more information, visit: Reuters)
Interactivity Inspiration: McDonald’s
McDonald’s has successfully innovated its packaging in multiple ways. One of the most interesting examples is the redesign of its burger boxes. Previously made of plastic, these boxes were transformed into recyclable paper packaging. Additionally, the new design turns the packaging into a type of “toy,” making the consumer experience more interactive—especially for children.
The goal behind this innovation was to reduce waste and create a more engaging brand experience—something McDonald’s has achieved successfully.
(For more information, visit: Fast Company)
There are countless success stories worldwide when it comes to packaging innovation. More brands are betting on it and discovering new opportunities for expansion.
Today, packaging innovation and the added value it brings are no longer luxuries—they are real and urgent necessities. Brands must adapt to evolving consumer expectations, focusing on functionality, sustainability, and enriched experiences. The examples of Coca-Cola, McDonald’s, and, on a more local scale, Mil Demonios, demonstrate that creative packaging design is not just an extra feature but a key driver of success in competitive markets.
At ImasD, we are passionate about innovation and creation. Every project we take on is based on a holistic and highly personalized vision for each brand and its consumers. Packaging should not only be visually appealing—it should tell a story, evoke emotions, and be practical. The key is to understand the brand’s purpose and how its packaging can communicate those values effectively.
Across the globe, functional packaging designs—such as easy-to-open, reusable, or space-efficient packaging—enhance the user experience and simplify product usage. The result? A satisfied consumer who is more likely to recommend your product.
A case of our own: Aguardiente Mil Demonios
At ImasD, one of the projects we are most proud of is the structural design of the aguardiente bottle for Mil Demonios brand. This bottle was designed to stand out not only for its aesthetics but also for the way consumers interact with it. The irregular shape and graphic details evoke a sense of mysticism and authenticity—key traits of the brand. Additionally, the design incorporates practical elements such as ergonomic features, ensuring a comfortable grip, which is just as important as the visual appeal itself.
This kind of investment in design leads to a significant impact on brand sales, as Mil Demonios has been recognized for its innovation in both its packaging and overall presentation.
Sustainability Inspiration: Coca-Cola
Another inspiring example is Coca-Cola’s move toward sustainability. The company launched a line of bottles made from 100% recycled plastic—a response to the growing consumer concern over plastic waste. Additionally, Coca-Cola introduced lighter bottle designs, reducing its carbon footprint during transportation.
This type of innovation not only benefits the environment but also enhances the brand’s image, positioning it as a responsible company that acknowledges today’s social and ecological challenges.
(For more information, visit: Reuters)
Interactivity Inspiration: McDonald’s
McDonald’s has successfully innovated its packaging in multiple ways. One of the most interesting examples is the redesign of its burger boxes. Previously made of plastic, these boxes were transformed into recyclable paper packaging. Additionally, the new design turns the packaging into a type of “toy,” making the consumer experience more interactive—especially for children.
The goal behind this innovation was to reduce waste and create a more engaging brand experience—something McDonald’s has achieved successfully.
(For more information, visit: Fast Company)
There are countless success stories worldwide when it comes to packaging innovation. More brands are betting on it and discovering new opportunities for expansion.
Today, packaging innovation and the added value it brings are no longer luxuries—they are real and urgent necessities. Brands must adapt to evolving consumer expectations, focusing on functionality, sustainability, and enriched experiences. The examples of Coca-Cola, McDonald’s, and, on a more local scale, Mil Demonios, demonstrate that creative packaging design is not just an extra feature but a key driver of success in competitive markets.
At ImasD, we are passionate about innovation and creation. Every project we take on is based on a holistic and highly personalized vision for each brand and its consumers. Packaging should not only be visually appealing—it should tell a story, evoke emotions, and be practical. The key is to understand the brand’s purpose and how its packaging can communicate those values effectively.
Across the globe, functional packaging designs—such as easy-to-open, reusable, or space-efficient packaging—enhance the user experience and simplify product usage. The result? A satisfied consumer who is more likely to recommend your product.
A case of our own: Aguardiente Mil Demonios
At ImasD, one of the projects we are most proud of is the structural design of the aguardiente bottle for Mil Demonios brand. This bottle was designed to stand out not only for its aesthetics but also for the way consumers interact with it. The irregular shape and graphic details evoke a sense of mysticism and authenticity—key traits of the brand. Additionally, the design incorporates practical elements such as ergonomic features, ensuring a comfortable grip, which is just as important as the visual appeal itself.
This kind of investment in design leads to a significant impact on brand sales, as Mil Demonios has been recognized for its innovation in both its packaging and overall presentation.
Sustainability Inspiration: Coca-Cola
Another inspiring example is Coca-Cola’s move toward sustainability. The company launched a line of bottles made from 100% recycled plastic—a response to the growing consumer concern over plastic waste. Additionally, Coca-Cola introduced lighter bottle designs, reducing its carbon footprint during transportation.
This type of innovation not only benefits the environment but also enhances the brand’s image, positioning it as a responsible company that acknowledges today’s social and ecological challenges.
(For more information, visit: Reuters)
Interactivity Inspiration: McDonald’s
McDonald’s has successfully innovated its packaging in multiple ways. One of the most interesting examples is the redesign of its burger boxes. Previously made of plastic, these boxes were transformed into recyclable paper packaging. Additionally, the new design turns the packaging into a type of “toy,” making the consumer experience more interactive—especially for children.
The goal behind this innovation was to reduce waste and create a more engaging brand experience—something McDonald’s has achieved successfully.
(For more information, visit: Fast Company)
There are countless success stories worldwide when it comes to packaging innovation. More brands are betting on it and discovering new opportunities for expansion.
Today, packaging innovation and the added value it brings are no longer luxuries—they are real and urgent necessities. Brands must adapt to evolving consumer expectations, focusing on functionality, sustainability, and enriched experiences. The examples of Coca-Cola, McDonald’s, and, on a more local scale, Mil Demonios, demonstrate that creative packaging design is not just an extra feature but a key driver of success in competitive markets.
At ImasD, we are passionate about innovation and creation. Every project we take on is based on a holistic and highly personalized vision for each brand and its consumers. Packaging should not only be visually appealing—it should tell a story, evoke emotions, and be practical. The key is to understand the brand’s purpose and how its packaging can communicate those values effectively.
Across the globe, functional packaging designs—such as easy-to-open, reusable, or space-efficient packaging—enhance the user experience and simplify product usage. The result? A satisfied consumer who is more likely to recommend your product.
A case of our own: Aguardiente Mil Demonios
At ImasD, one of the projects we are most proud of is the structural design of the aguardiente bottle for Mil Demonios brand. This bottle was designed to stand out not only for its aesthetics but also for the way consumers interact with it. The irregular shape and graphic details evoke a sense of mysticism and authenticity—key traits of the brand. Additionally, the design incorporates practical elements such as ergonomic features, ensuring a comfortable grip, which is just as important as the visual appeal itself.
This kind of investment in design leads to a significant impact on brand sales, as Mil Demonios has been recognized for its innovation in both its packaging and overall presentation.
Sustainability Inspiration: Coca-Cola
Another inspiring example is Coca-Cola’s move toward sustainability. The company launched a line of bottles made from 100% recycled plastic—a response to the growing consumer concern over plastic waste. Additionally, Coca-Cola introduced lighter bottle designs, reducing its carbon footprint during transportation.
This type of innovation not only benefits the environment but also enhances the brand’s image, positioning it as a responsible company that acknowledges today’s social and ecological challenges.
(For more information, visit: Reuters)
Interactivity Inspiration: McDonald’s
McDonald’s has successfully innovated its packaging in multiple ways. One of the most interesting examples is the redesign of its burger boxes. Previously made of plastic, these boxes were transformed into recyclable paper packaging. Additionally, the new design turns the packaging into a type of “toy,” making the consumer experience more interactive—especially for children.
The goal behind this innovation was to reduce waste and create a more engaging brand experience—something McDonald’s has achieved successfully.
(For more information, visit: Fast Company)
There are countless success stories worldwide when it comes to packaging innovation. More brands are betting on it and discovering new opportunities for expansion.
Today, packaging innovation and the added value it brings are no longer luxuries—they are real and urgent necessities. Brands must adapt to evolving consumer expectations, focusing on functionality, sustainability, and enriched experiences. The examples of Coca-Cola, McDonald’s, and, on a more local scale, Mil Demonios, demonstrate that creative packaging design is not just an extra feature but a key driver of success in competitive markets.
At ImasD, we are passionate about innovation and creation. Every project we take on is based on a holistic and highly personalized vision for each brand and its consumers. Packaging should not only be visually appealing—it should tell a story, evoke emotions, and be practical. The key is to understand the brand’s purpose and how its packaging can communicate those values effectively.
