Design That inspires thought
This month, we’ve identified a growing trend: design as a tool to question, reflect, and spark conversations about the future. It’s not just about functionality or aesthetics, but about provoking critical thinking through packaging, spaces, and a brand’s visual narratives.
Why does it matter to us?
Design that raises questions helps brands position themselves as agents of change. It’s not about offering answers, but about opening up space to imagine new possible worlds. We see this in brands launching products with provocative storytelling that invites the consumer to pause, observe, participate, and engage with the brand.
A limited-edition collaboration between Rick Owens and Aesop sees the two finding a common groundCase of study:Aēsop x Rick Owens
This collaboration took cosmetic product design to an intriguing level: labels with philosophical phrases, extremely monochromatic packaging, and a raw aesthetic that challenges the category. The result was a reflective experience that went beyond the product’s function and actually spread and set a trend within the category.
Our own case: Conceptual design for Haka
At ImasD, we developed a narrative for Haka that captures a brand where ancestral wisdom meets scientific knowledge to extract nature’s healing properties and develop products that promote health and well-being. Each bottle, label, and message was designed with a symbolic, almost ritualistic language that turns the act of consuming any of its products into a moment of self-care.
What if design could also be a never-ending conversation, taking different shapes depending on the type of business, its area of activity, and global trends? 🤔
