The power of sensorial design
In the world of design, brands are exploring new ways to connect with their consumers. This month, we have identified a strong trend toward sensorial design—a strategy that leverages colors, textures, sounds, and even scents to create memorable experiences and foster customer loyalty. Why is it essential? Sensory design allows brands to stand out in […]
Innovation in packaging: A creative boost for brands
We have always believed that packaging design is not just a functional tool—it is also a powerful way to connect with consumers, communicate a message, and stand out in a crowded market. Packaging innovation is not just about aesthetics; it’s about creating experiences that resonate with consumers, evoke emotions, and, most importantly, foster brand loyalty. […]
Closing a chapter: Celebrating the journey
The closing of a chapter is a valuable opportunity to reflect, celebrate, and set the course for what lies ahead. In 2024, we have witnessed extraordinary progress—both individually and collectively. Now is the time to look back with gratitude and forward with hope. Closing a cycle is not just about marking an end. It is […]
Changing perspective: Dreams as a driving force
Dreams are deeply human impulses; they represent ideals, aspirations, and goals that, although they may seem unattainable, have the potential to transform lives, teams, and organizations. But what happens when dreams remain in the realm of the intangible? For them to become reality, a shift in perspective is necessary—a transformation that turns them into a […]
Doing it with passion
At ImasD, design is not just a process; it is a constant journey toward excellence. This month, receiving the FOODA award in the Food By Design category in Madrid, Spain, in recognition of our work in food design, and later, the Lápiz de Acero award in Colombia for the Mil Demonios project in the structural […]
