La Reina

Unmatched Tradition and Flavor. La Reina is a brand that has been in the hearts and minds of consumers for years—a local, high-quality, honest, and delicious product.

The challenge

To refresh the brand and its packaging while maintaining the key visual elements that consumers recognize. The goal was to create a modern design without losing its traditional essence.

The outcome

The red color, transparency, and artisanal look remain central to the visual identity, ensuring that the brand stays true to its heritage and authenticity while embracing a renewed and contemporary aesthetic.