Context
Local Herbs emerged with the idea of exploring the power of the earth to transform it and put it at the service of people’s well-being. It was important to externalize and showcase its worldview and brand values while responding to the dynamics of the personal care category with CBD in order to compete.
The Challenge
To design the brand and packaging for the green growth line of cosmetic and medicinal products, ensuring a visual identity system that consistently communicates the brand’s attributes and purpose across all touchpoints.
What We Did
We drew inspiration from the natural benefits that plants offer and from the way the brand seeks to revive holistic practices. This connects with the brand concept: harnessing plant compounds to create essential products with a focus on CBD— a strategic decision that makes the brand recognizable and special for its consumers.
The Result
The branding process resulted in a brand identity that conveys the natural benefits of CBD and plant extracts, enhancing the quality of life for its consumers. Through a coherent and strategic visual identity, Local Herbs stands out in a highly competitive market, projecting purity, well-being, and a deep connection with nature.
