Context
We decided to compile the insights and reflections we’ve gathered throughout our journey into a tool that serves as a source of knowledge for emerging initiatives in the field of food design worldwide.
How we did it
Through various research methods, we identified emerging brands, initiatives, and trends that are making a positive impact and shaping the food industry through design and technology. We analyzed these cases and highlighted what inspires us about each of them. Additionally, we invited experts to discuss the future of food from different perspectives and fields of knowledge.
Chapter 1
Where do the products we consume come from?
Going back to the origin, questioning where things come from, and opening our minds to alternatives that, thanks to technology and science, offer us a wider diversity of foods, benefits, and experiences. Here, we analyze brands that build their value proposition around unique ingredients and compelling stories.
Chapter 2
How can ingredients be enhanced through transformation?
A food product can be transformed in countless ways. These processes allow us to design and create new formats, flavors, and combinations, expanding opportunities within the industry. This is where we can maximize the potential of each ingredient and begin to develop circular systems that reduce environmental impact.
Chapter 3
Which strategies enable brands to connect with people, break paradigms, or tell powerful stories?
A brand is a living entity—it has a voice and a purpose. In this chapter, we explore brands with positive impact, those with powerful narratives that are shifting habits and encouraging conscious consumption through education and knowledge-sharing. We also highlight brands that challenge traditional industry norms and dare to think differently.
Chapter 4
How can brands go beyond the product to create experiences for consumers?
Eating is a human, cultural, and social experience. Food can be an excuse to bring people together, evoke emotions, and create memorable moments throughout the day. This opens up a world of strategies and actions that resonate with audiences and enhance the unique identity of each brand.
Conversations
Food is more than just sustenance—it is an experience deeply rooted in culture and society. It brings people together, stirs emotions, and shapes everyday moments. This understanding drives brands to create meaningful interactions that go beyond the product, engaging audiences in ways that make an impact and reinforce their brand identity.
The book launch
Our goal was to redefine food through creativity and present it to our guests in an immersive, experiential, and sensory format. The launch was anything but ordinary—it blended art, gastronomy, experience design, and thought-provoking questions about the food industry and its future, sparking curiosity, discussions, and insights among participants.
We intervened the Policroma Gallery, transforming it into an ephemeral, edible, playful, and aesthetically striking experience.
